Why crop at all
Cropping removes the parts of a picture you do not need. It improves composition by taking out distractions and putting the subject where you want it, and it makes a file lighter because fewer pixels are stored. It is also how you change an image’s shape: a platform that needs a square, a form that needs a portrait, a banner that needs a wide strip. Cropping is safer than stretching, because it keeps the proportions of what remains.
Pick the shape first
| Ratio | Common use |
|---|---|
| 1:1 (square) | Profile pictures, square posts, product tiles |
| 4:5 (portrait) | Instagram feed photos, portraits |
| 4:3 | Standard camera photos, presentations |
| 16:9 | Video thumbnails, wide covers, X posts |
| 3:1 and 4:1 | Profile banners on X and LinkedIn |
| Free | Any shape you need |
Choose the ratio that matches where the picture is going, then drag and resize the frame to place your subject. Ready-made versions are one click away: 1080 × 1080 square, Instagram post, YouTube thumbnail and LinkedIn banner.
Composition tips that take ten seconds
- Use the rule of thirds. Imagine the picture divided into a three-by-three grid and place the subject on a line or an intersection rather than dead centre.
- Leave space in front of a moving subject. A person looking or walking to the right looks better with room on the right.
- Cut out distractions at the edges: a stray object, a bright patch, someone’s elbow.
- Do not crop too tight on faces. Leave breathing room above the head, especially for a circular profile picture, which cuts the corners.
Crop, then resize
Crop to the shape you need before you resize or compress. A crop decides what is in the picture; a resize decides how many pixels describe it. Doing it in that order keeps the most detail for the part you kept. A crop also loses pixels: cropping a 4000 × 3000 photo to a small square leaves far fewer than the original, so start from the largest original you have, particularly for print.
To then bring the file under a limit, see compress to a size, and for the exact pixel dimensions use resize. Your image is processed in your browser and never uploaded.